In 2012, 3,852 models of passenger cars under 104 brands were on sale in the Chinese market, including 1,210 models equipped with navigation systems before launch, with the installation ratio of 31.41%, higher than the proportion in the previous two years (only 19.58% and 26.05% in 2010 and 2011 respectively). Compared with the previous two years, the installation proportion of car navigation systems in various models has been rising, especially mini cars saw a breakthrough with the installation ratio of 8.23%, while the ratio was 0 in 2010. In addition, the installation ratio of small cars, compact cars, mid-sized cars, MPV and SUV has ascended by varying degrees. In 2012, Chinese In-dash navigation market size reached 4.25 million units, with a year-on-year increase of about 8%. The PND market maintains the downward trend. In the future, with the rising installation ratio of In-dash navigation and the growing prevalence of smart phones, the PND market will further shrink.
Original Post China Car Navigation Industry Report, 2012-2013
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